Post by account_disabled on Jan 2, 2024 9:52:57 GMT 1
Drive sales and increase revenue But what is the purpose of a rebrand What is the purpose of rebranding A brands relationship with its audience isnt stagnant over time it shifts and changes. To stay present and relevant in the fastpaced world we live in a brand must continue to evolve. An outdated logo offkey tone of voice or disconnected target audience can be examples of signs that a brand needs something new and may need to make a comeback. A rebrand is a marketing strategy that when done right can breathe new life into a brand. is to Create a new look and feel for a brand.
Reposition a brand to a new or existing customer base Broaden brand appeal and reach a wider audience Expand into a new market Overcome negative reputation Drive growth Rebranding is a big decision that shouldnt be taken lightly. Its a delicate process that requires extensive research Mobile App Development Service careful planning and a tactical execution. Are you thinking about rebranding and looking for some inspiration Maybe youre just curious and want to know more about this marketing strategy. Either way weve got you Theres been lots of rebrands in recent years so lets take a look at some of the best and the worst. Best rebrands Dunkin Dunkin began their slow and steady rebrand in January.
Known for their delicious doughnuts Dunkin wanted to reposition itself as Aa beverage led company to attract consumers who didnt realise they had so much more on offer. Capitalising on coffee the brand focused on messaging and animation but kept their colour palette and typography the same so the infamous brand was still easy to recognise. Dunkins change in name was far from drastic but aligned with their existing slogan America runs on Dunkin. For consumers many of whom already referred to the brand by its new name the rebrand made sense as the brand identity remained much the same. Dunkin recognised it had to adapt to stay relevant and meet the needs of consumers.
Reposition a brand to a new or existing customer base Broaden brand appeal and reach a wider audience Expand into a new market Overcome negative reputation Drive growth Rebranding is a big decision that shouldnt be taken lightly. Its a delicate process that requires extensive research Mobile App Development Service careful planning and a tactical execution. Are you thinking about rebranding and looking for some inspiration Maybe youre just curious and want to know more about this marketing strategy. Either way weve got you Theres been lots of rebrands in recent years so lets take a look at some of the best and the worst. Best rebrands Dunkin Dunkin began their slow and steady rebrand in January.
Known for their delicious doughnuts Dunkin wanted to reposition itself as Aa beverage led company to attract consumers who didnt realise they had so much more on offer. Capitalising on coffee the brand focused on messaging and animation but kept their colour palette and typography the same so the infamous brand was still easy to recognise. Dunkins change in name was far from drastic but aligned with their existing slogan America runs on Dunkin. For consumers many of whom already referred to the brand by its new name the rebrand made sense as the brand identity remained much the same. Dunkin recognised it had to adapt to stay relevant and meet the needs of consumers.